The Best Time to Buy a Mattress



No matter what you do, don’t pay full price for a mattress.

Even if you don’t read any further in this guide, this is the biggest takeaway. Because of high markups on sticker prices, you’re virtually always getting a bad deal if you’re paying that price for a new mattress.

Many may now be wondering, “if I shouldn’t pay the full retail price, how can I get a better deal?” This guide will walk you through the answer to that question by helping you know when is the best time to buy a mattress and how you can get a better price and the best possible value.


What Does a New Mattress Cost?


It is common for shoppers to be intimidated about pricing, especially if it’s their first time buying a new mattress. Like many other products, it can be a challenge to know how much of a difference there is between a sticker price and how much you “should” pay.

While prices can be all over the map, we can offer some general guidance about what you might expect to pay. Remember that the upper end cost of a mattress can soar into the many thousands of dollars, usually through the addition of often unnecessary add-on features or specialty materials.

For an all-foam mattress, you can generally expect to pay $700 and up for a Queen. Although there are exceptions, the thicker and higher quality the foam, the more likely that the price will edge closer to $1,000.

For an all-latex mattress, you should expect to pay $1,000 and up for a Queen mattress. Latex is an expensive material, so it is not uncommon to see many all-latex mattresses with price tags closer to $2,000 and even higher if it is a specialty latex (for example, Global Organic Latex Standard (GOLS) Certified latex).

For an innerspring mattress, the lower-end price for a Queen can be $500 and up. Mattresses at this low end usually have weaker coils and limited comfort layers. As you get better-designed innersprings, the price tends to get closer to $1,000.

For hybrid mattresses, which have an innerspring support core with a thicker comfort layer, the low-end price is usually around $800, but these can often be found for under $1,200 for a high-quality option in a Queen size.

These estimates reflect the final sales prices after any coupons or discounts, and these prices usually include the cost of shipping the mattress.


Where Can I Buy a New Mattress?


There are two main ways that you can go about buying a new mattress. The first — and most traditional — route is to buy a mattress in a brick-and-mortar store, for example, a dedicated mattress store, a wholesale club, a big-box retailer, or a department store. The second approach, and one that has grown by leaps and bounds in the past few years, is buying a mattress online. This could include buying directly from a mattress maker or from a major e-commerce site like Amazon.

You may already have a strong preference about whether you want to buy a mattress in-person or online, but for many people, this may be their first time buying a mattress when such robust online options exist. To help understand which avenue might be the right one for you, we’ve listed out the main benefits and downsides of buying a mattress in-store and online.

Brick-and-Mortar Store Online
Pro +You can physically lie down on the mattress and feel for yourself how it responds to your body.
+Informed salespeople can help guide you through the process of selecting a mattress.
+The presence of multiple different models in the store lets you try out multiple beds in one visit.
+You can browse options and comparison shop from the comfort of your own home.
+There is limited or no pressure to make a purchase – it’s easy to leave a site and return.
+Prices are often lower and more transparent.
+In-home sleep trials let you test out the mattress for an extended period.
Con The time you get to try out the mattress may not be indicative of what it’s actually like to sleep on.
Salespeople may be aggressive about making a sale or about directing you to certain models.
Even with multiple beds in the store, the overall selection is far from comprehensive.
Brands sold in-store may have specialty names or models that complicate comparison shopping.
You have to purchase a bed “sight unseen” and trust reviews and online descriptions.
Information overload happens quickly with the number of options available.
Online mattress sellers may have a more limited track record and history of serving customers well.


When Is the Best Time Buy a Mattress Online?


For reasons of convenience, comfort, and cost, more and more people are choosing to buy mattresses online. Buying online doesn’t require driving to a store and dealing with a representative who may be extremely salesy or who may be incentivized — without your knowledge — to sell a particular mattress model. In reviewing mattresses at home, there’s plenty of time to do your research, compare options, read reviews, and consult dedicated sites like ours. Finally, because of the number of new entrants to the mattress industry online, there’s more innovation and competition than ever, making it easier to get more value and find a top-notch mattress at an excellent price.

Some customers are hesitant about buying a mattress online because it seems crazy to select a mattress without first having a chance to lie down on it. However, virtually every mattress sold online comes with a no-hassle sleep trial that allows you to try out the mattress in your own bedroom — often for 100 nights or longer — with the opportunity to return it. This risk-free test-out period makes the idea of buying a mattress you haven’t seen in person much more palatable, and in fact, a sleep trial can often be more informative than a 15 minute experience on a mattress in a store.

If you’ve decided to buy online, there are a few tricks to getting the best price. Some of these tricks rely on good timing, but before we cover the best days to buy a mattress, you should know about referrals, coupons, and discounts.

  • Referrals and coupons can save you a big chunk of change when you go to purchase a mattress. You’ll notice that the purchase pages for most mattress sites have a place to enter a coupon code, and often you can find discounts of $50 or more from a referring site or from a coupon site.
  • Discounts are generally offered directly to you from the mattress company page. They may also be referred to as promotions. The mattress site wants you to make a purchase and will often offer a meaningful discount right off the bat. If no discount is offered, you can email the company or use their chat feature (if available) to ask about any promotions that are available at that moment.

There are also certain times of the year when you can find fantastic deals on mattresses online. Look for significant discounts or other promotions around these days:

  • Black Friday: this shopping “holiday” always takes place in November on the Friday after Thanksgiving, although now it is common for companies to begin offering or advertising deals much of the week leading up to Thanksgiving. Tons of brick-and-mortar stores have deals on Black Friday, and online companies usually run promos to compete.
  • Cyber Monday and Cyber Week: the Monday after Thanksgiving has for years been a huge e-commerce shopping day, and it has now largely extended through the week. Most online mattress companies and third-party online retailers will offer deep discounts on many products during these days.
  • Amazon Prime Day: for customers with an Amazon Prime subscription, Prime Day, which takes place in early July, means big savings. On this day, which Amazon uses to reward Prime customers and to recruit new ones, thousands of products are offered at extremely low prices, including many mattresses and other bedding items.
  • Labor Day: this is historically a huge day for sales in brick-and-mortar mattress stores, so most online sellers have used that as an opportunity to try to bring customers to their sites instead of to stores.
  • Most other major holidays: on almost any major holiday, it’s worth checking with the online sites to see if they are running promotions. It’s quite common for a discount to be offered to reduce the price of a mattress by $50-100 or more on holidays.


When Is the Best Time to Buy a Mattress In a Store?


Despite the growth of online mattress buying, a huge percentage of customers still rely on going into a store to buy their mattress in-person. For some people, there is no replacing the experience of testing out a mattress in the store and having the tangible feeling of what it’s like. This in-store shopping method can also be fruitful in that it allows direct and immediate comparison of multiple types of mattresses in one visit. And while mattress salespeople can get a bad rep, most are actually patient and helpful and can offer expertise to help you find a great option for your needs.

The prices on mattresses in a brick-and-mortar store tend to reflect a significant markup. This is a big part of the reason why we say that you should never pay this full sticker price. However, there are times when you’ll be able to get a steeper discount, and knowing these times can go a long way to saving you a bundle when shopping for a new mattress. The best times to buy a new mattress in-store include:


The Month of May

You should have opportunities to get excellent deals if you’re shopping in May. The reason for this has to do with the cycles of inventory and new mattress models sold in stores. In June, it is normal for most brands to release new mattress models with fresh designs and features. Because brick-and-mortar stores have more inventory pressures than online shops, they need to clear out inventory before the arrival of these new models. As a result, there is usually a lot of deal-making that happens in this month and a lot of room for negotiating to get an even better bargain.



Mattress stores and department stores constantly use holidays as occasions to have big promotions and sales events. Some of the most notable of these holidays include:

  • Labor Day: this is the big blowout sales day for brick-and-mortar stores that sell mattresses. It is the biggest holiday for mattress buying, and all of the major stores compete with one another to offer big discounts.
  • Memorial Day: this holiday, the last Monday in May, is another big mattress-shopping occasion, and since it coincides with the push to clear inventory, can often yield major sales.
  • Black Friday: this kickoff to the holiday shopping season usually involves big promotions as stores try to capture a big chunk of the holiday spending well before Christmas. In order to compete with Cyber Monday and Cyber Week, many stores also continue sales throughout the weekend and following week.
  • July 4th: this holiday or holiday weekend, which falls between the big sale days of Memorial Day and Labor Day, is often used by mattress sellers to organize large sales.
  • New Year’s Day: it doesn’t seem like that many people would be shopping on New Year’s Day, but the fact is that this is a time when some stores want to clear inventory that didn’t sell during the holiday shopping season. As a result, you can often find steep discounts on this holiday.
  • Veteran’s Day: held every year on November 11, this holiday is sometimes used by mattress stores to move inventory before they stock back up for Black Friday.
  • Columbus Day: though not a major holiday in terms of celebration, it is not uncommon to find good deals on mattresses on Columbus Day, which is held the second Monday of October.


Are Close-Out Sales a Good Place to Buy a Mattress?


In short, yes. Close-out sales can offer some extremely low prices on mattresses. The challenge can often be finding these sales and getting to them before the best deals are snatched up. Keep a close eye out for newspaper ads, radio ads, or other notifications of an upcoming close-out or going-out-of-business sale.

If you go this route, though, make sure you have an idea of what you’re looking for and what it should cost. Sometimes stores run false “close-out” prices that aren’t actually good deals. And if a store is going out of business, make sure you know how you will get support for a product you buy if you have an issue going forward.


Can I Negotiate the Price of a Mattress?


Yes, absolutely. In fact, we recommend being fully prepared to negotiate if you go into a store to buy a mattress, even on a major sale day.

Even if you aren’t an experienced negotiator, you can bargain when you buy a mattress in store. Just follow these steps:


Before You Go:


  • Research prior sales: if you see that just a few weeks earlier, the store was offering a particular price, you know there’s a good chance that they are still making a big margin when they sell at that price. It gives you at least an outline of how low they may go.
  • Psych yourself up: this is especially important if you’re not used to negotiating. Get the idea firmly in your mind that you won’t be the person who pays the full price, and be assertive and confident when you go to negotiate.
  • Have a price in mind: think about either your total budget or what you are expecting to pay and hold fast to this number when you go in as this can help hedge against getting pitched a more expensive mattress.


In the Store:


  • Just do it: it may feel awkward, but you have to go for it. You can start with saying something simple like “that’s more than I am willing to pay” or “that’s more than I can pay” and go from there.
  • Ask for other items: you can negotiate for more than just a discount. You can also ask for other freebies, like pillows, sheets, blankets, a bed frame, delivery, and more. Even if the salesperson won’t budge on the overall price, push to get some of these things included.
  • Be ready to walk away without a mattress: the best leverage that you have is the ability to leave without buying anything. Think about it this way: the salesperson needs you more than you need them. You can always move on to another store or go shop online. But they have to make sales in that store to make money. Use this to your advantage, and if you aren’t getting an offer that’s a great value, just walk on out the door.